About Us

Hi, I’m Sally — the founder of The Witchorium.

Books have always been my sanctuary. As a lifelong reader, I’ve found comfort in stories, in the wisdom of tarot, and in the spaces where curiosity and magic meet. The Witchorium grew out of that love and out of the hope of building a place for others like me.

The Witchorium champions storytellers of the mystical, occult, and extraordinary. More than a bookstore, it is a literary space where fiction and nonfiction blur the line between reality and the uncanny. From witchcraft and folklore to horror, gothic fantasy, and magical realism, every title is hand-curated to honor voices that enchant, disturb, and inspire. Through author spotlights, haunted travel features, and curated collections, The Witchorium invites seekers, misfits, and lovers of the extraordinary to step into a world where stories hold true magic.

This shop is for those who read to feel understood, who collect decks like memories, who light candles and ask the big questions. It’s a space for wonder, exploration, and quiet transformation.

As a Latina business owner, I care deeply about representation and inclusivity. I strive to fill these shelves with voices that reflect the many paths we walk — because magic looks different for everyone, and there’s beauty in that.

Whether you’re just beginning or returning to your practice, I’m glad you’re here. May The Witchorium feel like a place where you can exhale.

 Sally

The Witchorium is a curated project of Witchorium Media Group.